Alira
A hands-free EMS device for the skincare tech market, offering effortless maintenance for busy and multitasking users
LIFESTYLE
CONSUMER TECH
CMF
BNHfGB
FORM DEVELOPMENT
SKINCARE
Healthy skin is more than just appearance, it’s your body’s first line of defense.
MEET AMY
MEET AMY
MEET AMY
user persona
MEET AMY
AGE 35
WORKING MOM
ENJOYS PILATES, MEDITATION AND MULTITASKING
SKINCARE BEGINNER
skincare tech market categories
AMY'S OPTIONS
NON ELECTRIC
EMS
LED LIGHT THERAPY
HANDS-FREE
ELECTRIC MUSCLE STIMULATION
EMS stimulates facial muscles with gentle electrical pulses to tone and lift the skin
Most options on the market are handheld, and can feel tedious over time
design objective
AN EMS DEVICE that is
hands free
effortless to maintain
elegant to wear
product teardown
understanding components and how they are housed
FORM INSPIRATION
FORM INSPIRATION
ideation: sketches
ideation: prototyping
concept refinement
user testing & feedback
THE FUTURE OF SKINCARE
A HANDS-FREE EMS WEARABLE
targeting multiple areas of the face for effortless, all-around toning and rejuvenation
PRESS & HOLD for sliding control
MAGNETIC SNAP after use
MAGNETIC charging dock
charge in progress
colorways
pods that move with you
effortless sliding,
endless treatment
