Alira
A hands-free EMS device for the skincare tech market, offering effortless maintenance for busy and multitasking users
LIFESTYLE
CONSUMER TECH
CMF
BNHfGB
FORM DEVELOPMENT
SKINCARE
Healthy skin is more than just appearance, it’s your body’s first line of defense.
MEET AMY
MEET AMY
MEET AMY
user persona
MEET AMY
AGE 35
WORKING MOM
ENJOYS PILATES, MEDITATION AND MULTITASKING
SKINCARE BEGINNER
skincare tech market categories
AMY'S OPTIONS
NON ELECTRIC
EMS
LED LIGHT THERAPY
HANDS-FREE
ELECTRIC MUSCLE STIMULATION
EMS stimulates facial muscles with gentle electrical pulses to tone and lift the skin
Most options on the market are handheld, and can feel tedious over time
design objective
AN EMS DEVICE that is
hands free
effortless to maintain
elegant to wear
ideation: sketches
ideation: prototyping
concept refinement
THE FUTURE OF SKINCARE
manual sliding pods
magnetic snap-on for after use
cmf breakdown
