Inspired by their bags, Diesel is BOLD, UNCONVENTIONAL, and is pushing the bounds of fashion.
Project Duration: 4 weeks
SURFACING
BRANDING
CMF
DIESEL
DIESEL
Diesel has always championed bold self-expression and defying conventions, encouraging individuality and a fearless rejection of the status quo. It doesn’t follow trends - it creates them, inspiring you to live authentically and unapologetically.
Diesel has always championed bold self-expression and defying conventions, encouraging individuality and a fearless rejection of the status quo. It doesn’t follow trends - it creates them, inspiring you to live authentically and unapologetically.
Ethos
At its core, Diesel stands for rebellion with purpose. It’s a brand built on courage, creativity, and the conviction that being different is a strength - not a risk.
At its core, Diesel stands for rebellion with purpose. It’s a brand built on courage, creativity, and the conviction that being different is a strength - not a risk.
