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ABOUT

Oakley

OAKLEY IS A PERFORMANCE-DRIVEN BRAND KNOWN FOR ITS INNOVATIVE SPORTS EYEWEAR AND GEAR. SINCE 1975, IT HAS PUSHED THE LIMITS OF DESIGN AND TECHNOLOGY TO ENHANCE ATHLETIC PERFORMANCE.

This innovative AR wearable is designed for female freestyle swimmers, pushing the boundaries of sports tech. Tailored to Olympic-level athletes, it elevates training and competition experience.

Infinity X by Oakley

Wearable Tech
3D Modelling
Visualization


Ethos

Oakley is a leader in high-performance sports gear, renowned for its innovation, durability, and cutting-edge technology. it was founded on a figure-it-the-fuck-out mentality, rejecting norms and forging its own path. it continues to push the boundaries of innovation & performance.

Brand Extension Opportunity

SWIMMING STARTED IN 1900’S AND AS A COMPETITVE SPORT

KEY INSIGHT - WOMEN WERE NOT ALLOWED TO SWIM UNTIL 1912

KEY INSIGHT - WOMEN WERE NOT ALLOWED TO SWIM UNTIL 1912

SEEN IN EGYPTIAN CAVE PAINTINGS, SWIMMING DATES BACK TO 2500 BCE. ONLY FOT LEISURE AND TRAINING,

BEGAN EARLY 1800S IN ENGLAND, WITH THE FIRST SWIMMING ORGANIZATION IN 1837.

BECAME AN OFFICIAL OLYMPIC SPORT IN 1896, INITIALLY ONLY FOR MEN.

IN 1912, WOMEN WERE ALLOWED TO COMPETE IN THE OLYMPICS, BUT HAD FEWER EVENTS THAN MEN.

SEEN IN EGYPTIAN CAVE PAINTINGS, SWIMMING DATES BACK TO 2500 BCE. ONLY FOT LEISURE AND TRAINING,

BEGAN EARLY 1800S IN ENGLAND, WITH THE FIRST SWIMMING ORGANIZATION IN 1837.

BECAME AN OFFICIAL OLYMPIC SPORT IN 1896, INITIALLY ONLY FOR MEN.

IN 1912, WOMEN WERE ALLOWED TO COMPETE IN THE OLYMPICS, BUT HAD FEWER EVENTS THAN MEN.

The Swimmer's Body

THIS STUDY INVOLVES A USER JOURNEY, BIOMECHANICS, HYDRODYNAMICS.

TARGET USER

Research indicates that female swimmers experience more pain points during training, leading to increased discomfort. This insight led me to focus on designing for female athletes.

TREND RESEARCH

Backed by trend forecasting tools, wearable technology is advancing rapidly - especially when integrated with personalization and real-time feedback.

DESIGN BRIEF

HOW CAN WE ENHANCE OUR TRAINING EXPERIENCES AND PUSH THE BOUNDARIES OF WEARABLE TECH WITH GUARANTEEING COMFORT AND AN IMMERSIVE EXPERIENCE? 

HOW CAN WE ENHANCE OUR TRAINING EXPERIENCES AND PUSH THE BOUNDARIES OF WEARABLE TECH WITH GUARANTEEING COMFORT AND AN IMMERSIVE EXPERIENCE? 

INSIGHT STATEMENTS

After conducting primary and secondary research, including multiple studies, I developed key insight statements.

1

How can I enhance the efficiency of my
training with the help of music or
motivational audio while in water? 

2

How can I use my training data to study and
analyze my areas of improvement?
How can I wear my swimming gear for a
long period of time and not have to worry
about consequences from it? 

3

INSIGHT STATEMENTS

AFTER PRIMARY AND SECONDARY RESEARCH, MULTIPLE STUDIES, I GATHERED INSIGHT STATEMENTS

1

How can I enhance the efficiency of my
training with the help of music or
motivational audio while in water? 

2

How can I use my training data to study and
analyze my areas of improvement?
How can I wear my swimming gear for a
long period of time and not have to worry
about consequences from it? 

3

Design Criteria
IMMERSIVE EXPERIENCE
Audio & Visual experience to boost
training outcomes

1

2

3

PERFORMANCE ANALYSIS
Data collection, tracking and analysis for
immediate feedback and personalized
race strategy development.
PERFORMANCE ANALYSIS
Data collection, tracking and
analysis for immediate feedback
and personalized race strategy development.
COMFORT
Tackling existing pain points with
headaches and long-wear friendly

AFTER GATHERING INSIGHTS, A DESIGN CRITERIA WAS ESTABLISHED

Design Exploration
Concept Refinement
Functional Concept Model
CMF BREAKDOWN
INTERIOR ARCHITECTURE


CONCEPT REFINEMENT

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